WHAT IS HELVETICA FONT DRIVER

It eventually fell out of favor, ironically, for the same reason: a Robert Adam dining room was so exactly proportioned and symmetrical that there was no way to modify it without 'breaking' it. It was also part of a cultural rejection of over-ornate design (Rococo), founded in the rediscovery of the proportionality and harmony of ancient Greek buildings. Neo-classical architecture and design gained tremendous popularity 18th Century for its symmetry and serene harmony. Helvetica doesn't take kindly to tweaking.ДЄn example from a different era might help put things in context. This precision is much of what designers love about Helvetica, and also much of what they hate, because with precision comes inflexibility. Precision conveys dependability, a conservative culture, authority, control so the association with corporate identities, in hindsight, was probably inevitable.

Precision is terrific in the context of corporate communications, word marks and logotypes, much in the way that Greek columns and massive stonework are useful in the context of bank and government architecture.

Helvetica is tremendously precise, as befits a Swiss-made typeface, and is in many ways the ultimate expression of the grotesk style.

If you wanted to look modern, simplicity was the watchword. The grotesks in general arrived on the typographic scene at a time when Western culture was rejecting the ornate styles of the late 19th Century across all fields of design, including architecture and fashion.

WHAT IS HELVETICA FONT DRIVER

Typefaces become popular for a number of reasons, partly technology (which often drives fashion - 'Because I can' is a more potent driver than most people realize), partly the cultural milieu within which they fit and become associated, partly the mood they invoke (or don't).

What is helvetica font